Discover

Why mobile is important for real estate organizations and why our customers choose Dotsignal

Discover the Importance of Mobile

Ted Schlein, a managing partner at venture capital firm Kleiner Perkins Caufield & Byers, said the value created by companies in cloud services, data virtualization and mobile computing will be 10 times larger than that of the Internet.

And yet, “Forrester estimates that less than 4% of businesses are ready to take advantage of the opportunity presented by mobile, and even then, fail to take into account its rapidly expanding definition”. Let’s get a better feel for what mobile means to the real estate industry...

Mobile & Legacy Media Mobile & Legacy Media

The bond between real estate buyers and legacy media have grown tenuous. In 2014, homebuyers used online media to search for the home they bought more frequently than they contacted their agents. Half of their searches were from mobile devices.

2015 Real Estate Advertising Outlook, Borrell

Percent of use of web in home search by age cohort Percent of use of web in home search by age cohort

The National Association of Realtors reported that the younger the buyer, the more prevalent use of digital media becomes.

2015 Real Estate Advertising Outlook, Borrell

There is critical Zero moment of truth There is critical Zero moment of truth

Realtors can employ various mobile marketing techniques to make sure they are discoverable at the mobile Zero moment of truth

Google & Complete Home Shopper Mobile Survey

New home research happens on the go New home research happens on the go

New home research happens on the go: Locations where new home shoppers use their mobile devices

Google & Complete Home Shopper Mobile Survey

New home research happens across multiple screen and touch points at the same time New home research happens across multiple screen and touch points at the same time

New home research happens across multiple screen and touch points at the same time

Google & Complete Home Shopper Mobile Survey

Discover the Importance of ongoing Engagement

The typical homebuyer takes 3 months before deciding to purchase a home. This lengthy research window yields an incredible number of opportunities to engage with home shoppers before they commit to representation.

Discover the Importance of ongoing Engagement Discover the Importance of ongoing Engagement

Google & Complete Home Shopper Mobile Survey

Our customers

The most respected names in real estate

  • 18National Brands
  • 1,500+Brokerages
  • 38Regional & National Lenders

Learn more about our clients

Trusted by the most respected names in real estate.

  • Coldwell Banker
  • Realty Executives
  • Better Homes and Gardens
  • Berkshire Hathaway
  • ERA
  • Keller Williams
  • REMAX
  • Century 21

Client Story- ERA Brand Champion – Reliant Realty ERA Powered

Jimmy Burris | Broker | ERA Brand Champion – Reliant Realty ERA Powered TEXT ERA Powered By Dotsignal is a great marketing tool and […]

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Client Profile – ERA Team Real Estate

Tracy Tidwell | Principle Broker | ERA Team Real Estate Check out what our client, Tracy Tidwell, principle broker at ERA Team Real […]

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Client Profile: Coldwell Banker Residential Real Estate Florida

Kate Rossi | Executive Vice President, Southeast Region | NRT, LLC. This client profile was previously published in Real Estate Magazine and also […]

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